Firefly Video™ is an online video advertising platform designed to augment and complement traditional television and online pre-roll advertising. The Firefly Video platform delivers a compelling package to advertisers, combining the emotion and impact of TV with the fine-grained targeting, rich audience insights, and interactivity of online display advertising. The platform enables advertisers to reach their most desirable prospects when they are online, at substantial scale within a brand-safe environment that reaches a worldwide audience of 220 million web users, and owing to its cost per engagement model, with little or no media waste. Firefly Video is a wholly owned subsidiary of Exponential Interactive, Inc., a technology-enabled media services company.

Based in New York, with offices in San Francisco Bay Area, Chicago, Los Angeles, Austin, Atlanta, London, Madrid, Toronto, Melbourne, Sydney, Delhi, Malaysia, Hong Kong, Dubai and the Phillipines,  Firefly Video brings personalized service to brand advertisers worldwide.

A Note About Our Name:
Though we work exclusively with advertisers and publishers, it was with the consumer in mind that we selected Firefly Video™ as the name of our business.  That’s because in our model, consumers are in charge.  They are proactively choosing to engage with an advertiser’s brand in a non-incentivized environment, For that reason we chose a simple and memorable name and created a small, friendly logo bug (no pun intended!) that runs discreetly in the corner of the video ad unit and serves as a memorable and consistent experience for consumers where they learn that if they choose to interact with the Firefly Video ad unit they’ll be able to engage with top notch, highly-relevant brands in a great viewing experience.