Combine the power of great creative with state-of-the-art, fine-grained targeting. While TV excels at delivering audience reach it’s just not very granular and pre-roll online video doesn’t have enough scale and inventory on the web to deliver meaningful targeting beyond basic content targeting. Firefly Video has leveraged its proprietary technology platform to offer advertisers numerous targeting options.

Firefly Video goes beyond standard targeting, combining thousands of data categories to build a richer and more complete picture of its audience. This allows advertisers to target their message to a very fine-tuned, highly granular customer base. Additionally, our built-in continuous improvement of campaign performance ensures that your targets stay relevant and on-point, view by view, day by day.

Target your message to users based on:

• In-Market Behaviors: Target viewers whose online behavior puts them in-market for your product or service.
• Lifestyle and Lifestage: Benefit from an increased scale and hyper-target granular user segments. Segments include lifestyles such as “Green Conscious” and “Frequent Traveler,” and lifestage segments such as “Job Seekers” and “New Parents.”
• Occupation: Reach viewers with content targeted to their occupation. Segments include “Small Business Owner”, “K-12 Teacher”, and “Corporate Executives”.
• Medical: Target consumers based on specific ailments and health related characteristics, such as over-the-counter treatments, prescriptions, insurance company, and co-pay amounts
• Demographic: Reach your core audience based on their demographics, including household income, education level, ethnicity, and marital status
• Financial: Benefit from accurate financial information to more precisely target your customer base. Choose from dozens of segment organized by household income, net worth, investments, credit level, financial segment, and credit cards held.