The context in which an advertiser’s brand appears says a lot about the brand. Businesses work hard to define a brand by creating great product and service experiences that cannot be compromised in any way.  Using content association, the primary method of targeting used in TV, it’s relatively easy to ensure brand safety.  Simply place buys on networks and programming that you know to be compatible with your brand.

Online it can be more challenging to advertise with full brand safety if the advertiser is seeking scale.  Pre-roll video, which relies on content association, is known for its brand safety, but its drawback is a lack of inventory and scale.



Firefly Video’s has innovated to deliver advertisers both brand safety and scale.  

Scale and audience reach is delivered via Firefly Video’s exclusive licensing agreement with Tribal Fusion’s well-established and fully transparent collection sites which provides a video-enabled reach of 220 million web users worldwide (120 million US-only).  

To achieve brand safety, we utilize our proprietary and breakthrough technology, PageGuard™ to ensure that every page on which Firefly Video ads run is safe.  With PageGuard technology,  Firefly Video ads only run on pages where the actual page URL can be verified.  The technology then crawls and fetches each verified page URL to contextually analyze and determine the topic and content of the page. All the words and phrases on the page are analyzed and pages are classified as either safe or unsafe. Firefly Video ads are only run on safe pages.

Firefly Video’s brand safety offering enables advertisers to connect consumers in their target market with their brand, and do it at scale and in a brand safe environment.