Run-of-network campaigns are great for advertisers seeking to reach a wide, general audience. But advertisers with a narrowly defined prospect base will benefit from a more targeted campaign. Firefly Video offers advertisers the option of reaching users based on the content they are consuming. By choosing from fifteen high-level content channels and hundreds of targeted sub-channels, advertisers can reach consumers who are already reading content in a contextually relevant environment.

Firefly Video also offers advertisers the option of reaching their consumers through key words and topics that are relevant to their advertiser message on a much deeper page level. Our advanced keyword technology automatically determines the topic of the content users are reading on the page level. Relevant ads are then populated on that page, capitalizing on user interest and generating significant results. Advertisers can choose from dozens of high-level topics – there are no long keyword lists to maintain, making it easy for advertisers to put their message in front of the right audience at a very granular level.