Traditionally, online advertisers purchase display media on a CPM (cost per thousand) basis, paying for the number of ad impressions shown, regardless of whether or not it reached their target audience and caused them to pay attention or click through to the advertiser’s website.

TV advertisers also operated under the same system, paying for commercials with the understanding that not everyone who saw the ad would be a part of their target audience, and conversely, not everyone in their target audience would see their ad.

Both systems are competing with many distractions, from banner blindness to snack runs during commercial breaks. Is there a way to eliminate this media waste, and pay only for ads that are actually viewed, by the people that you want to view them?

Firefly Video’s cost-per-engagement pricing eliminates the bulk of the media waste that is inherent to the traditional CPM advertising model. Cost per engagement pricing means that advertisers only pay when a user engages with their video ad.  Impressions that are not launched into a full video ad are not charged to the advertiser.  And since users who choose to interact with the video player are self-selected, advertisers can be sure that they are only paying for their most valuable prospects -- consumers who are actively interested in engaging with their brand.