Firefly Video is an online video advertising platform that provides brand advertisers the ability to effectively complement their TV and pre-roll buys, easily, efficiently and with full brand safety. Delivering the ability to reach and target within a worldwide online universe of 220 million people, Firefly Video enables brand advertisers to connect with consumers who are most interested in their brand and engage with them by combining the impact of video with interactivity. Firefly Video combines the best of TV advertising: emotionally engaging full-motion ads, with the best of display advertising: interactive engagement, fine-grained targeting, user feedback, social sharing and intelligent insights.

Firefly Video dynamic data solutions offer a great way to combine big brand messaging with localized information. Firefly Video dynamically serves data into a video unit and helps brand advertisers customize their message to include information on personalized products, offer prices, local agents, store/branch locations, and more and delivers it to the desired prospects. It allows the consumer to interact with the video unit to fill out a form, learn more about the product, or enter the purchase funnel. All these unique features help to drive increased user engagement and are included at no additional cost to the advertiser.