Videos can be served from any standard IAB unit
FAQ
  1. What are the benefits of Firefly Video?
    1. We combines the emotion and impact of TV ads with all the benefits state-of-the art display advertising to create highly interactive experiences with your most valuable prospects
    2. Firefly Video has been designed to complement your current TV or Pre-roll advertising
    3. Our technology brings you the benefits of Scale, Targeting, Brand Safety, Audience Insights
    4. Our services – Creative and personalized Account Management are both offered at no charge
    5. Audience reach via Tribal Fusion’s fully transparent collection of hand-selected sites with a worldwide monthly audience of 220 million people. (US only – 120 mm)
  2. What kind of Ad units are offered?
    We offer three sizes for the teaser unit:
    1. 300x250
    2. 160x600
    3. 728x90
    After the consumer chooses to see the ad, it plays in a full screen video player that captures their full and undivided attention.
  3. What is the definition of Cost per Engagement?
    Unlike Cost Per Thousand (CPM) pricing where the advertiser is billed based on number of times an ad is shown, the cost per engagement pricing means that advertisers pay only when a consumer chooses to watch the video by rolling over the teaser unit and opening up the full screen player.
  4. What counts as an Engagement?
    An engagement is defined as the start of the full screen video play which happens if either one of the following happens:
    1. User hovers over the teaser unit, and remains there for 3 seconds in a countdown timer
    2. User hovers over the teaser unit and clicks on it
  5. What kind of targeting is offered?
    There are several advanced audience targeting options offered including: Demographic, In Market Automotive, Travel and Shopping, Affinity, Occupational, Life Stage, Life Style, B2B, Auto, Medical, and Geographic. In aggregate, there are hundreds of targeting options.
  6. Does Firefly Video support 3rd party tracking?
    Yes, we can work w/ any 3rd party tracking system using 1x1 pixels and click-thru URLs. We also fully support all VAST compliant ad servers
  7. What kind of reporting is available?
    We provide extensive reporting including Engagements, Views, Clicks, and various metrics related to video play and completion according to the industry standard of VAST (2.0)
  8. Is Social Sharing supported?
    Yes! We support sharing via Facebook, Twitter, and Email at no extra charge.
  9. Do I get charged for additional engagements on companion video units?
    There is no charge for multiple videos within a single FireFly unit. Users also have the option of replaying the video at the end without any additional charges. But there is a charge for every engagement on the teaser/companion unit
  10. Do I need to develop new creative specifically for this unit?
    We can repurpose your existing :15 or :30 TV creative to develop your Firefly ad. There is no need to develop separate creative.
  11. Does Firefly Video make TV commercials or videos?
    No, however, we do create the short edit (teaser unit) that consumers initially see before they choose to view the ad. Advertisers provide us with their creative assets and that’s our Creative Services team uses to create the teaser unit. Advertisers sign off on that creative unit before it goes live.
  12. What if want to run my ads to reach Firefly Video’s audience but also wish to run my ads on other sites?
    We can accommodate that. Please describe your goals and objectives with our Account Managers and we’ll develop a plan that meets your needs.
  13. How do I know my ads are running in a brand safe environment?
    Firefly uses PageGuard™ technology which ensures that your brand runs in a safe environment. PageGuard assesses the content and authenticity of each and every page and site and serves your ad only on those deemed safe per the advertisers specifications.
  14. Can consumers click thru to my site from the video ads?
    Yes. Or they may conduct other activities such as filling out a survey, conducting a store or product look-up, viewing additional videos and more
  15. How quickly can my campaign get started? What do I need?
    As long as we have your video assets, campaigns can be set up in as little as one business day. Firefly Video will require teaser units and full page video creative.

 
 
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