The everlasting quest of advertisers is to know as much as possible about their customers and prospects.  Who they are, what they buy, how they think and more.  The more insights advertisers have about their audience, the more effective and informed their advertising strategy.

TV advertisers typically rely on focus groups and other forms of pre and post campaign research to better understand their prospects.  This information is very valuable, but time consuming and expensive to collect.   Firefly Video brings a new dimension to understanding audience behavior by providing real time audience metrics and insights that help advertisers fine tune their ad strategies and create smarter and more effective advertising.



With Firefly Video we leverage the wealth of our data and fine-grained user segments to provide advertisers with insights on which consumer segments are engaging with their brand and the level of their engagement.  These insights can be used to tune overall media and message strategies and can be applied back to subsequent TV and pre-roll buys. In this way, Firefly Video can complement and improve your TV and pre-roll advertising.

With our in-player survey feature advertisers can survey prospects immediately after they view their TV ad, gaining insights into their attitudes about the product or message. Imagine the power of obtaining this information in real-time while the campaign is live. 

Firefly Video’s rich audience metrics and insights are not intended as a replacement to advertisers’ comprehensive research efforts. They are a byproduct of Firefly Video’s interactive engagement with prospects and fine-tuned targeting, analytics and reporting. Insights and metrics like these are complementary to every TV and pre-roll advertising campaign.