Firefly Video is run by experienced managers who have a passion for building advanced advertising technologies and a unique point of view about how to best meet the needs of consumers, advertisers and publishers as it relates to delivering video ads online. The core idea of the company was conceived in 2009 after conducting a strategic study of the opportunities and gaps in the video advertising marketplace. This quest led to the formation of Firefly Video. As a wholly owned subsidiary of Exponential Interactive, Inc., one of the largest independent advertising technology companies in the world, Firefly Video draws upon deep resources and expertise to deliver outstanding product and support services to advertisers and publishers worldwide.
Dilip DaSilva
 Dilip is the founder and leads the Exponential® organization.
As a pioneer in the online space, Dilip brings a strong background in
building ad serving platforms and many years of experience in both technology
and online media. Prior to founding Exponential's first business - Tribal
Fusion® - Dilip designed and built the ad-serving systems behind
Flycast Communication's and the Engage Media's ad networks. Flycast was
a VC backed company that went public in early 1999 and was acquired by
CMGI for $690 million in the same year. Dilip launched Tribal Fusion® in
January of 2001 and the company has been profitable since its first year
of operations. Today, Tribal Fusion® is the largest independent ad network,
serving over 20 billion ad impressions each month and reaching 140 million
U.S. users each month. In 2006, Dilip launched two sister businesses
under the Exponential® brand: FullTango® is a
recognized leader in the performance marketing space, and LeadGenuity® provides
lead generation expertise. In 2007, Dilip launched EchoTopic® a contextual advertising business.
Dilip received a BS in Bio-Engineering and an MS in Computer Science
from Brown University.
Marv Tseu
 Marv Tseu has been a serial entrepreneur who has substantial executive and Board expertise. In addition to being Exponential's® Chief Operating Officer, Marv also serves as Chairman of the Board of Plantronics, a publicly traded, $800 million revenue company focused on digital headsets for the enterprise and consumer. Marv has always been at the cutting edge of the technology evolution and has substantial operating experience as a CEO in both private and public companies. He was a member of the Plantronics senior management team from 1984 to 1996 and led the $170 million leveraged buy out of the company and then took it public. He later went on to found SiteSmith, a co-location managed services company, in late 1999. Marv grew the business from one location and 11 people to over 400 people and 25 locations worldwide. The company was successfully sold to Metromedia Fiber Network just prior to its IPO for $1.4 billion. He was also a venture partner at ComVentures, a Silicon Valley venture capital firm.
Alex Saldanha, CTO
 Alex brings 20 years of commercial software development and innovation to his role as Chief Technology Officer . He co-founded Cadence Berkeley Labs, a division of Cadence Design Systems, Inc. in 1993 where he worked on the research and development of technologies related to Computer Aided Design of Integrated Circuits. Alex served on the Senior Leadership Council at Cadence and was a member of the Technology Steering Group for the company from 1997-1998. He co-founded Softface, Inc. in 1998 where he served first as CEO, then as CTO until 2001. Softface was recognized as a software leader for Spending Analysis with its technology to automatically classify plain text descriptions into structured information. Ariba, Inc. acquired Softface in 2004. Alex was nominated in 2004 as a Pro-to-Know by Supply and Demand Chain Executive Magazine. Alex has over 50 publications in journals and conferences and has received a best paper award at the VLSI Design Conference and holds ten patents. A self acknowledged workaholic, Alex also serves as CTO of Exponential, Inc.
Favorite TV Campaign: Call me sentimental, but McCann-Erickson’s Mean Joe Greene Coca Cola spot really sticks out in my mind as the best example of how to use TV ads to generate emotion and empathy. Enough about that, let’s talk about my favorite programming languages…
John Rettig, Chief Financial Officer
 John brings deep financial experience in the online media, consumer and technology industries managing financial operations, systems, and people. In prior roles, John was Vice President of Finance at Reflect.com, the world's leading online prestige beauty brand and a spin-off of Procter & Gamble and Vice President of Finance & Controller at Achieva.com/Kaplan, Inc., a leading e-learning company owned by the Washington Post. Prior to Achieva John was Chief Financial Officer of E-Global Network, Inc., a software infrastructure company, and Senior Director of Finance at Excite@Home, where he was CFO/Controller of the Media Division and was involved with M&A transactions valued at more than $8 billion. A man of many talents, John also serves as CFO of Exponential Interactive, Inc.
Favorite TV Campaign: : I can’t think of any ad that has entered the American vernacular and psyche like Partnership for a Drug Free America’s Fried Egg “this is your brain on drugs” spot. I marvel at the simplicity and power of the concept. Then again, Wendy’s Where’s the Beef also entered the American vernacular but somehow I don’t marvel at that one in quite the same way.
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