Scale and audience reach is delivered via Firefly Video’s exclusive licensing agreement with Tribal Fusion’s well-established and fully transparent collection  of hand selected sites which provides video-enabled reach of 220 million web users worldwide (120 million US-only). Firefly Video extends its reach by also working with other well established and premium publishers wishing to serve and sell video ads on their sites .

A very large online audience ensures that there will be enough consumers in any given segment that you seek to target. For example, if your plan calls for reaching small truck buyers in the Northeast, large reach is required in order for this consumer segment to be of meaningful size.  The same applies to in-market travelers who may be interested in purchasing a ticket from New York to London, or identifying a segment of people planning on getting married or heading off to college.  Pinpointing your audience in this manner is of great value to any advertiser.