TV advertising excels at delivering compelling, high-impact creative to large audiences, however, it is not designed to achieve fine-grained targeting. In order to reach its most desirable customer segments, TV advertisers are obligated to cast a wide net and that, by definition, results in media waste. Pre-roll advertising, as the prevalent online video ad model, can also deliver high-impact video creative, but suffers from the persistent problem of insufficient brand-safe inventory.

Firefly Video solves this catch-22, by combining the power of compelling TV creative with scale, in a fully brand safe environment. Scale and audience reach is delivered via Firefly Video’s exclusive licensing agreement with Tribal Fusion’s well-established and fully transparent collection of hand selected sites which provides video-enabled reach of 220 million web users worldwide (120 million US-only). Firefly Video extends its reach by also working with other well established and premium publishers wishing to serve and sell video ads on their sites.

Scale of this magnitude is necessary because it drives sophisticated consumer segment targeting which enables advertisers to present their brands to their most desirable prospects with little or no media waste. Without such scale there would be insufficient prospects in any given segment.

With Firefly Video, you can combine the emotionally engaging power of TV ads with the granular targeting of online display advertising, and do it at scale in a fully brand safe environment.